Strategic Marketing Plan For Red Bull Essay Example | Topics and Well Written Essays - 2000 words

Strategic Marketing Plan For Red Bull - Essay Example Summary of the task The study aims towards designing a marketing plan for Red Bull. Background Red Bulls is a twenty five years old company that has been selling energy drink. In the year 1980, Dietrich Mateschitz founded Red Bull, inspired by a functional drink originated from Far East. He created the energy drink and promoted it through a unique marketing concept. In its early days it was sold in the home market of Austria but today Red Bull is sold in more than 165 countries. Red Bull is not only a new product but has given birth to a totally new category of product. Today Red Bull has sold more than 35 billion cans (Red Bull GmbH, n.d.). Outline The marketing plan of Red Bull covers the following Product: Non-caffeine drinks for the kids and other people who do not drink for energy purpose. Place: Designing an expansion plan through which the company can operate in other geographical areas. Price: Red Bull will be implementing some cost reduction techniques so that the price of t he products can be reduced. Promotion: Red Bull will be promoting their new product through social networking site, public relationship activities etc. At the same time they will also promote their current product as â€Å"safe to drink†. Strategic Marketing Plan Marketing Audit Marketing audit is defined as the process of â€Å"comprehensive, systematic, independent and periodic examination of a company’s or business unit’s marketing environment, objectives, strategies and activities with a view of determining problem areas and opportunities and recommending a plan of action to improve the company’s marketing performance† (Avasarikar and Chordiya, 2007, p. 4.15). Marketing audit helps in increasing the profitability of the company (Kotler, 1999). Red Bull deals in energy drinks with various tastes targeted towards young people who are involved into strenuous work starting from athletes and weight lifter to common man working in office. The marketi ng audit is done through SWOT analysis that highlights on the internal, external and competitor analysis. Based on results the issues are identified. Internal analysis Strength Market leadership: In the year 2012 the company has sold total of 5.226 billion cans all over the world. This figure represented a 12.8% increase in the sales as compared to the figures of 2011. The company is the global leader in energy drinks. The company has a market share of 70% in the world. Even the other drinks offered by other companies are also facing competition in front of Red Bull. Figure 1: Red Bull’s Net Sales and Cans sold in 2010-12. (Source: Euromonitor International, 2013) Millward Brown (2010, cited by Bodner, 2011) stated that Red Bull is positioned at 79th position amongst all the global brands worth 8,154 billion dollar. It is positioned at fourth rank amongst all the popular brands in soft drinks like before Sprite and Fanta but behind Coke (Zero, Lights and Diets), Coca Cola and Pepsi. Coke and Coca Cola are the third largest brands all over the

Apples iPhone Smartphone Research Paper Example | Topics and Well Written Essays - 1000 words

Apples iPhone Smartphone - Research Paper Example The launch of the iPhone was done in UK on June 29th 2007 amid great fanfare and customer expectations. The phone was touted as a hybrid cellphone-computer-mp3 player. It has all the dream features of a touch screen, with 3G technology, video camera recording, internet access through wifi, Bluetooth, mp3 player and GPS mapping. "It is not a phone, but a hand held multi-function device, one for a person on the move" was the message sent out by the company. In the internet based market, new applications are a premium market. The iPhone offers download features that are a great value addition to the customer. The market for mobile applications, or apps, will become "as big as the internet", peaking at 10 million apps in 2020, a leading online store says.1Apple runs the most popular application store with more than 65,000 applications. There had been a record 1.5 billion downloads in July 2009. 3G spectrum allows faster download of data, simultaneous transfer of both voice data (a telephone call) and non-voice data (such as downloading information, exchanging e-mail, and instant messaging. The highlight of 3G is video telephony. 4G technology stands to be the future standard of wireless devices2. When the customer does not need to carry a separate device for listening to radio, internet access, locating places on maps, communicating through audio-visuals and connecting to other mobile and non-mobile devices, definitely, the value addition can be measured in terms of millions of $ saved on these gadgets. A hand held magical device that acts as a screen for a bank account, a demat account, gives access to online shopping from across the world, brings the best of Utube and FM, helps people communicate and trade has added value not only on monetary terms, but also in terms of satisfaction for the customer. Customer Support Genius Bar These are set up at all retail stores to help customers troubleshoot any problems they may face. The customer support workers are professionals thoroughly trained in the working of Mac, iPod, Apple TV, and iPhone. There's little they don't know about Apple products3. An appointment can be fixed over the internet at the local Apple store. Download Support The iPhone comes with download support for a user guide complete with troubleshooting hints, syncing with other phones, enabling MMS. Thus, help is at hand for both offshore and onshore problems. The website http://www.apple.com/support/ gives clear instructions on getting help at every step, whether for setting up the iPhone or downloading complicated data from websites. Discussion Forums Discussion forums have been set up by the company for people to exchange their ideas and experiences while using the iPhone. This would be very handy for the customer as simple problems could be solved by interacting with other iPhone users. New partnerships with technology partners New products open up new markets and avenues for partnerships with both service providers and customers. The iPhone has brought about a revolution in the way a phone is used. It has opened business channels for various parties. Service providers Internet service providers and mobile telephony service providers are falling over each other to provide their service through

The leadership of jesus Essay Example for Free

The leadership of jesus Essay In Matthew chapter 10 verse two to four, a list of 12 disciples were given. It was also in this chapter that Matthew explains each of their skills and experiences as well as their character traits. Alter out the New Testament and the small as the gospel of the Roman Catholic Church which we practice today, in the 12 disciples are regularly cited and are often even the central themes of the stories (Singer-Towns, 2005). It is these disciples where the story of Jesus had been built upon, and if it had not been for them, many of the teachings of the Roman Catholic Church would be lost. The gospel writers themselves, even, of course many already know – are also members of the 12 disciples. It would therefore be an interesting discussion for our purpose of understanding the leadership style of Jesus on why he had the 12 disciples to follow him in the first place (Nouwen, 1993). It is in the book of Matthew that we again understand the purpose of Jesus on why he had chosen the 12 disciples. They have been described as recruits, and the Roman Catholic Church through various studies of scholars over the centuries had identified that Jesus had chosen 12 in order to become the fishers of men (Nouwen, 1993). This style of leadership of Jesus could be further understood when we finally realize that many modern-day companies and businesses rely on apprenticeship stages. This is of course extremely evident in large corporations when there are single identifiable leaders. This leadership style of Jesus further exemplifies and identifies that if we are the ones who are leading, it does not necessarily fall unto our shoulders each and every single task for all eternity (Clinton, 2006). Delegation is the key word for the concept here, and it is through delegation that we discover that leadership does not necessarily have to be doing everything right all the time by yourself. In our modern-day setting, many of the owners of corporations and the heads of business ventures and organizations think so highly of themselves that they have the opinion that they could be the only ones who could be able to produce results and achieve the goals of the company. However, what these leaders need to identify and understand is that delegation in the choosing of the disciples could perhaps be a wise option for it not only creates a more efficient setting for a company, but also increases productivity levels of individuals and groups.

E-recruitment Essay Example for Free

E-recruitment Essay This is,in my opinion, a development that is inevitable and wil be long lasting, yet appeared to be difficult to implement. As my interests are in Human Resource management, I fenced my research question by focusing on the implementation of e-recruitment and analyzing why the system did not deliver the desired outcomes. Literature assumed the relation between a proper implementation and a successful technology. Many big organizations use Internet as a source of recruitment. E-recruitment is the use of technology to assist the recruitment process. They advertise job vacancies through worldwide web. The job seekers send their applications or curriculum vitae i. e. CV through e mail using the Internet. Alternatively job seekers place their CV’s in worldwide web, which can be drawn by prospective employees depending upon their requirements. In this project more emphasize is given to the various E-recruitment processes or practices used in Indian people and it is also focused that how they differ among the old recruitment processes or practices. Effective E-recruitment is given a more knowledgeable and qualitative people who work related to the entire profile and given a best for his qualification. Its hierarchical structure gives preference to good knowledgeable person, and it is a best environment for attracting the best talent in the market. So, here are given some effective processes to go through a good job in the help of e-recruitment. Acknowledgement We would like to acknowledge our sincere thanks to our director who gave us an opportunity to prepare a grand project and prove our ability. Our sincere thanks to Prof Harsh Modha, our project guide who helped us a lot throughout this project and guided us in a right direction and his expertise in this topic also helped us to gain in-depth knowledge. We would like to gratitude our earnest thanks to the professors of MBA Department-NGI. â€Å"With sincere Regards†, Pooja Nimavat Declaration I am Pooja Nimavat, students of M. B. A – Sem. IV hereby declare that the project work presented in this report is our own work and has been carried out under supervision and guidance of Prof Harsh Modha,(Department of Management) Noble Group of Institutions, Junagadh Gujarat Technological University. This work has not been previously submitted to any other university for any other Examination. Date: 28-5-2011 Place: Pooja Nimavat. Executive Summary Recruitment is important for organizations since it performs the essential function of drawing an important resource into the organization. It has a strategic aim as it focuses on the need to attract high quality people in order to gain a competitive advantage. A new development in this domain is the use of the internet to attract potential employees to an organization, and is referred to as e-recruitment. Yet, in previous research it appeared that only 25% of the organizations indicated achieving strong success with e-recruitment (Chapman amp; Webster, 2003). In addition, e-recruitment success seems to be established by its process and procedure. Simultaneously, the consultancy is one of these organizations that report achieving only limited success with their e recruitment technology. Although it is known that e-recruitment success can be established by a successful e-recruitment implementation, further results regarding e-recruitment procedure are unknown. However, it is necessary to understand where of e-recruitment system comprises, because e-recruitment process is a matter of today. Therefore, the research goal is to good talented and  qualitative people are find out and give a good job opportunity and end the search of job. In comparison to other research, e-recruitment is, in this research, approached from the corporate perspective instead of the applicant view or interest. Based on a literature study, a theoretical framework is constructed to approach e-recruitment process. E-recruitment procedure consists of two groups of enabl ers, which are defined as e-recruitment system strength and e-recruitment management strength. The outcomes of e-recruitment are included as well, and referred to as success indicators. Based on this, three sub-questions are formulated: What are the characteristics of e-recruitment system strengths? What are the characteristics of e-recruitment types? What are the characteristics of e-recruitment success process? Based on document analysis and some recruitment process, these sub-questions are explored. It becomes clear that gains less success with their e-recruitment technology than expected. This cannot be grounded on factual data because of the missing tool, management reports. The technology turns out to contribute neither to time nor cost savings, and is perceived by users to be unfriendly. In addition, users pointed out that they find it even worse that the technology is applicant unfriendly. As these success indicators pointed out to be less positive, the technology seemed to be used in an appropriated manner. Returning to the assumption made in the beginning, there might be implied that the process was less-than successful, since a successful implementation should result in a system that delivers the desired outcomes. It reviews the list of objectives of the company and tries to achieve them by promoting the company in the minds of public. 2. It forecasts how many people will be required in the company. 3. It enables the company to advertise itself and attract talented people. 4. It provides different opportunities to procure human resource. Methods of Recruitment Recruitment is a process of searching for prospective employees and stimulating them to apply for jobs. Companies can adopt different methods of recruitment for selecting people in the company. These methods are: 1. Internal sources 2. External sources The sources can be further explained with the help of following diagram: Internal Sources of Recruitment Internal sources of recruitment refer to obtaining people for job from inside the company. There are different methods of internal recruitment: 1. Promotion Companies can give promotion to existing employees. This method of recruitment saves a lot of time, money and efforts because the company does not have to train the existing employee. Since the employee has already worked with the company. He is familiar with the working culture and working style. It is a method of encouraging efficient workers. 2. Departmental examination This method is used by government departments to select employees for higher level posts. The advertisement is put up on the notice board of the department. People who are interested must send their application to the HR department and appear for the exam. Successful candidates are given the higher level job. The method ensures proper selection and impartiality. 3. Transfer Many companies adopt transfer as a method of recruitment. The idea is to select talented personnel from other branches of the company and transfer them to branches where there is shortage of people. 4. Retirement Many companies call back personnel who have already retired from the organization. This is a temporary measure. The method is beneficial because it gives a sense of pride to the retired when he is called back and helps the organization to reduce recruitment selection and training cost. 5. Internal advertisement In this method vacancies in a particular branch are advertised in the notice board. People who are interested are asked to apply for the job. The method helps in obtaining people who are ready to shift to another branch of the same company and it is also beneficial to people who want to shift to another branch. Employee recommendation In this method employees are asked to recommend people for jobs. Since the employee is aware of the working conditions inside the company he will suggest people who can adjust to the situation. The company is benefited because it will obtain. Advantages of Internal Recruitment 1. Internal methods are time saving. 2. No separate induction program is required. 3. The method increases loyalty and reduces labour turnover. 4. This method is less expensive. Disadvantages of Internal Recruitment 1. There is no opportunity to get new talent in this method.

Is Street Art a Legitimate Art Form?

Is Street Art a Legitimate Art Form? Street art originated in the late 1960s with the advent of graffiti and tagging in Philadelphia and New York City (Walsh, 1996: 3). It has been developing ever since as new styles, forms and techniques are created and utilised by street artists (Walsh, 1996: 12). But street art is not generally viewed as art worthy of the status of works in a gallery or a museum, although as Walsh says, it is not strictly denied the status of genuine art because it utilises various aesthetic elements (1996). However, street art is often seen as radical or unconventional because of its location on walls and doors, on train carriages and in tunnels (Cooper et al, 1984: 15). These public spaces provide blank canvases for street artists, yet using them means that street art is almost always illegal viewed as a form of vandalism (Cooper et al, 1984; Chaflant and Prigoff, 1987: 42). While more legal spaces for street art have opened in recent years, there still remains the question: is it really art? In this paper I would like to explore this idea by making reference both to the history of graffiti and street art, the (il)legalities surrounding it, the ideas expressed through it and the ways in which the aesthetics created by some street artists make their work undeniably art. Street art as vandalism Id like to explore some of the oppositions to street art, to understand why street artists are vilified and their work denied the status of art. Walsh argues that the only reason why this occurs is because of the location of street art (1996: 2-3). He strongly believes that street art cannot be disregarded as a criminal act simply because it is not presented in a conventional manner, that is, framed and placed in a museum or gallery (1996: 3). I agree with Walsh, and believe that while street art may be unsolicited, and sometimes termed vandalism, that this does not meant it is not art. Nonetheless, the illegality of street art has stood in the way of it becoming recognised as a legitimate art form. As Ferrell explains, there are an impressive array of control technologies and techniques aligned against [street art], including a sort of public surveillance of street artists by concerned citizens who have been led to believe that street art is criminal (2004: 35). Ferrell cites exampl es from the United States in which antigraffiti campaigners have proposed punishments for street artists, including: a bill requiring that kids convicted of writing graffiti be publicly paddled à ¢Ã¢â€š ¬Ã‚ ¦ public caning à ¢Ã¢â€š ¬Ã‚ ¦ suggestions of lopping of hands à ¢Ã¢â€š ¬Ã‚ ¦ and publicly spray-painting [street artists] genitals (2004: 36). Understanding these angry sentiments means understanding why street artists are vilified. This also means recognising the terms street art and graffiti as having two different connotations. Street art has in recent years been seen as something with intrinsic value, with artist Banksy earning large sums of money for his wall stencils, and street art in Melbourne, for example, being recognised as part of the citys heritage and culture. However the term graffiti is still linked to the notion of criminal behaviour, and anti-graffiti organisations such as Removal of Graffiti Everywhere (RAGE) are committed to making street art in all forms illegal. Both Walsh and Ferrell argue that graffitis negative associations are due to its links with tagging, a style of graffiti done very fast, within a few seconds with the aim that his or her tag be seen by as many people as possible (Walsh, 1996: 12). But Cooper et al argue that tagging is in a different category to other forms of graffiti because it does not have the same aesthetic qualities (1984: 15). It is, in their words scribble (1984: 15). Here therefore I would like to make a distinction between graffiti as street art and graffiti as tagging. I agree with Cooper et al (1984) that tagging does not hold the same aesthetic or expressive qualities as other forms of street art such as stencilling or graffiti murals. But what I find interesting about tagging is the fact that it involves anonymity and an alias which gives the writer à ¢Ã¢â€š ¬Ã‚ ¦ a new identity (Walsh, 1996: 12). This idea I would like to explore further with reference to street arts illegality. Anonymity, resistance and historic significance Like taggers, acclaimed stencil artist Banksy does not reveal his identity to the public. This reinforces the idea that there is something even about his widely celebrated form of street art that is illicit. Similar is Melbourne street artist Deb, who goes only by nickname and is hard to track down to a name or place. In fact many street artists use either aliases or nicknames that ensure them privacy and no attention from lawmakers. The anonymity of street artists once again goes back to the beginnings of graffiti writing in the 1960s, when gang members and other individuals graffitied and tagged urban spaces as a means of self-expression. Walsh argues that the monikers adopted by graffiti artists at the time worked both to allow the individual to remain anonymous, but also to provide him or her with a means to express outrage and resistance through a persona (1996: 122). Ferrell agrees with Walshs idea that street art is a form of resistance, stating that such artists employ partic ular forms of graffiti as a means of resisting particular constellations of legal, political, and religious authority (2004: 34). I would like to consider the idea of street art as resistance as the first part of my argument for street art as a valid artform. As a form of self expression, street art is a creative method of communicating with the general public, in a forum much more open than an art gallery. Street art communicates the artists identity and his or her ideas, and because it is visual, it appeals to people regardless of their cultural, lingual, or racial differences (Cooper and Chalfant, 1984: 66-67). Walsh notes that street artists see their art as a rebellion against a repressive political and economic order: against established art markets or gallery systems, against Western ideas of capitalism and against ideas about private property (1996: 47). What comes out of Walshs analysis is that street artists are doing what all other great art movements have done before them rebelling against established ideas and mores about what art should be, and using the power of self-expression to appeal to cert ain audiences. In this way, street artists can be compared to groups such as the Fauves, the Futurists or the Impressionists, breaking from tradition and forging new ground in the world of art. According to Walsh, such aspects of street art make it important as an art form not only for its rebellion against art traditions, but those of politics and the state (1996: 49-50). This also fits into Camnitzers argument that art should be recognised as a universal set of skills and values within which everybody has freedom of expression, showing how art as a form of resistance works: to perturb society and achieve results similar to those of political actions. But distinct from political actions à ¢Ã¢â€š ¬Ã‚ ¦ art should shape culture on a deeper level and have a more long-lasting impact (1994: 38). Arguably, street art works to shape culture through resistance and rebellion while also influencing and perturbing society because of its ability to straddle the line between vandalism and art. Because street art is unique both due to its location and often its themes, it has the potential to influence the viewer and create change. As Williamson argues, it is the resistive power of street art that makes it important because it allows for the expression of ideas outside hegemonic norms (2004). She gives the example of street art in South Africa during apartheid which was the means for individuals to speak out against oppression, thus showing that popular culture resistance has a vital role in the life of the community and the struggle for freedom (2004: 8) Following Spitz I would also argue that street art is important as an art form because it represents history through its acts of resistance (1991: 17). As Ferrell discusses, the fact that places like the Berlin Wall were decorated with images representing hope and freedom, and graffiti that denounced the separation of East and West Germany shows just how much street art can act as a symbol of the times (2004: 34). This makes me think of works such as Goyas Guernica a mural not unlike some of those on the Berlin Wall, that shows the horrors of war and suffering. If we are to think about street art as representative of such historic and often horrific moments, then it is hard to denounce it as vandalism. Aesthetics of street art While I have argued that the expressive, resistive qualities of street art are undeniable, analysing the aesthetic qualities also show that street art is a viable artform. The production of street art requires established techniques and styles, most particularly in the use of spraypaint. Spraypaint is used in various ways for different artistic effects. As Walsh explains, street art developed over the years from tagging to established graffiti practices such as wildstyle, an integral, flowing piece of art (1996: 61). In more recent years the advent of stencilling has introduced a new technique into street art which requires artists to learn different effective ways of expressing their ideas (Melbourne Street Art, 2010). The techniques learnt add to the aesthetic qualities of street art and therefore show how image is linked to insight, which Spitz argues is of central significance to considering something art (2004). This is because emotional and intellectual responses to art cause a transfer of meaning between the artists intentions and the image he or she produces (1991: 2). The completion of street art involves imagination, planning, and effort, and is therefore similar to the execution of a more traditional form of art like a painting. The street artists must first do a sketch, then plan out characters and select colours. Next, the artist selects the surface on which her or she will work and creates a preliminary outline. If it is a stencil, the artist will draw the outline onto thick film and cut it out. Colours and ornamentation can then be applied using spray paint. Walsh argues that the completed product can be analysed according to the elements of aesthetic style: line, colour, composition, balance, tine and harmony (1996: 81-86). The structures and characters in the work can be read as a narrative, and the artists intentions communicated to the viewer (Walsh, 1996: 86). I would also argue that street art also improves areas that would otherwise be considered ugly, like abandoned buildings or industrial areas. One only needs to look at all of the street art in Melbournes colourful lanes to see how a place that could otherwise be an eyesore is made beautiful through street art. The impermanence of street art It is interesting to consider Walshs ideas about the impermanence of street art as a unique artistic factor. He argues that because of its quick removal from surfaces by councils and other clean up services that street art needs to be appreciated as fleeting, especially as: A piece which might be sixty feet long, twelve feet high, and take twenty to thirty cans of paint and at least eight hours to produce might be gone in a matter of minutes (1996: 108). In that sense, it is understandable why galleries such as Sydneys May Lane and Melbournes Graffiti Management Plan work to protect street art from being obliterated. May Lane provides removable outdoor panels on which street artists can work, and which are stored for later exhibition, while the Graffiti Management Plan works to protect laneway graffiti. Although they failed in April 2010 by accidentally painting over a Banksy work in Hosier Lane, the Graffiti Management Plan protected another Banksy work by placing it under perspex to remain forever as a street artwork. And as more and more tourists flock to Melbourne specifically to see street art, the lanes of Melbourne are taking on the form of outdoor galleries perhaps not that unlike traditional exhibition spaces, yet more public and therefore accessible. Conclusion In this paper I have argued that street art in both stencil and graffiti forms should be considered viable forms of art. I have shown that while the location of these works might make them unconventional, and indeed deemed vandalism in many cases, that they are nevertheless important both as an expression of individual identity and as a mode of resistance. Like all art, they act to reflect the artists ideas and the historical period in which he or she lived. They provide a break from tradition and they inspire the viewer, while also being aesthetically pleasing. While I differentiate some forms of street art from others, and show that tagging is perhaps less likely to be considered art than stencilling or mural graffiti, I believe that street art generally should be recognised as an important part of our society and an expression of culture and heritage.

Immigration :: essays research papers

For many immigration to the United States would be a new beginning during 19th to early 20th century. There were many acts and laws to limit the number immigrating to the United States. Many of these acts were due to prejudice and misunderstanding of a culture. One such act was the Chinese Exclusion Act. Form this one act many immigration laws and acts were made against foreigners. They hoped to control the number of immigrants arriving on the American shores. The Chinese Exclusion Act of May 6, 1882 was just the beginning. This act was the turning point of the U.S. immigration policies, although it only directly affected a small group of people. Prior to the Chinese Exclusion Act there was no significant number of free immigrants that had been barred from the country. Once the Chinese Exclusion Act had been in acted, further limitations on the immigration of ethnic groups became standard procedure for more than eight decades. Irish catholic, Mexican, and other races were not allowed the same freedoms that others were allowed. Even after a family had been here for generations there were not given the same freedoms. Since the arrival of the first Chinese Immigrants, racist hostility towards the Chinese always existed. They were predominantly male laborers, concentrated in California. They were vital to the development of western mining, transportation, and agriculture. Other races were also discriminated against, the Irish were not allowed to get jobs or live in certain areas of the cities. By 1880, the great fear of German-speaking and Irish-Catholic immigrants was over. Employers, who still sought worker-immigrants, and not just temporary workers, looked increasingly to southern and eastern Europe. When Italians, Greeks, Turks, Russians, Slavs, and Jews arrived in the United States in numbers, however, new anxieties arose about making Americans of so many different kinds of strangers. An 1880 this act gave the United States the one sided right to mandate to li mit or even stop the immigration of Chinese laborers. In effect canceling the right of the Chinese to enter the country. Congress quickly complied and made a ten-year bill that the President signed on May 6, 1882. While exempting teachers, students, merchants, and tourists the Act suspended immigration of Chinese laborers for ten years. The law was renewed for a second ten-year period in 1892 and then made "permanent" in 1902. Chinese Exclusion Act had set a pattern for many other immigration laws and acts to come.

Eating disorders Essay -- essays research papers

I choose to do these weeks health paper on eating disorders. I myself have dealt with an eating disorder and know the effects it can have on those you love and yourself both physically and mentally. Bulimia and Anorexia are serious, functional eating disorders. There are a lot of similarities between the two, but the few differences differentiate the two. Anorexia is an eating disorder in which a person has an intense fear of gaining weight or becoming obese. This person may eat little or nothing during the day, essentially starving themselves. This disease can cause a lot of damage to the body such as slowed heart rate, lowered body temperature and blood pressure, premature bone loss, loss of menstruation or irregular periods, change in body hair, grayish or yellowish skin and mood changes. According to several resources, approximately .5%-3.7% of females will suffer from Anorexia Nervosa in their lifetime. Bulimia is a person who binges and purges. The majority of bulimia nervosa patients are female. They will eat a large quantity of food in a short amount of time and then self-induce vomiting or will use laxatives or diuretics. They may also exercise compulsively. This person will can have damaged and discolored teeth, lung irritation, and muscle spasms, electrolyte imbalances that can lead to irregular heartbeats and heart failure and death. They may also have sores on the back of the hand that is for self induced vomiting. According to several resources, approximatel...